Safetygoat

Creativity in context

Designing for web has taught me loads about context. I don’t know what the turning point was, but at a certain point I started thinking about ‘my mom’:  the users for the website, who aren’t very good with computers and how to make it both enjoyable and usable.  Sure, occasionally my ego still gets the best of me and I make a few decisions based solely on ‘how much I like it’, but it’s becoming rarer and rarer.

Thinking about the user first also makes working with the client easier.  Because I listen to what they like and what they want to accomplish, we both have their best interests at heart.  When you stop designing for how it will look in your portfolio, it makes the world a whole lot smoother.

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