Safetygoat

Safetygoat all grown up

Tuesday, May 17th, 2011

Safetygoat has been around for a few years now. It has been a fun place to grow my skills and experiment with new ideas.

But I’m almost an adult now, starting to think about weird things like curtains and pensions, and doing web design full time now has meant that safetygoat can no longer do it all. Thus, I have moved my business life away from safetygoat’s youthful exuberance to Capra, the new safetygoat, just wearing a tie and top hat.

“But, what’s wrong with safetygoat?”, you might be asking.

As I got more serious customers, I ran into two problems with this site. 1) Trying to explain what safetygoat means is not where you want to start a conversation with someone with whom getting their trust is so important and 2) I like to rant and rave and I want to have a personal space to write about all the stuff that’s pissing me off, or maybe silly things that I find hilarious. Not something that’s good for a business first impression.

On the web, you can’t really keep your different web identities totally separate, and I have no problem with snoopy clients coming to read my personal blog. But, creating different personas for yourself, depending on where you’re writing, can mean that you can be relevant, professional, fun and all those things that you are.

And, at the end of the day, being yourself, wholeheartedly is what safetygoat + capra are all about.

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